CT
LANCE C. JOHNSON

Where the Mind
Meets the Court

Elite tennis coaching and mental performance training built at the highest level of the game, made accessible to every player ready to believe in what is possible.

Schedule a Free Consultation
Richard Williams✦
Venus and Serena Williams✦
Brad Gilbert✦
Jose Higueras✦
Serena Williams MasterClass✦
Zepp Labs Tennis✦
Milos Raonic✦
Mackenzie McDonald✦
UC Berkeley✦
Tennis Congress✦
Serve and Movement Specialist✦
30+ Years✦
Richard Williams✦
Venus and Serena Williams✦
Brad Gilbert✦
Jose Higueras✦
Serena Williams MasterClass✦
Zepp Labs Tennis✦
Milos Raonic✦
Mackenzie McDonald✦
UC Berkeley✦
Tennis Congress✦
Serve and Movement Specialist✦
30+ Years✦
FEATURED IN AND AFFILIATED WITH
Lance C. Johnson
ABOUT LANCE

Built at the Pinnacle

Lance C. Johnson is an elite tennis coach, serve and movement specialist, and mental performance trainer with over 30 years at every level of the game. A UC Berkeley history graduate and former ITF professional, Lance was training alongside Dmitri Tursunov (top-20 ATP) when Richard Williams found him, saw his potential, and brought him into the Williams family program.

He became a hitting partner and on-court resource during Venus and Serena Williams' rise to World #1 and #2 one of the first male hitting partners on the WTA side. Later engaged by Brad Gilbert to develop top professionals. Mentored by Jose Higueras. Involved with the production of the Serena Williams MasterClass.

Full biography and story →
"I don't coach tennis. I use tennis to coach people. The court reveals who you are under pressure, in transition, and in the moments between points."
LANCE C. JOHNSON
WORK WITH ME

Four Ways to Begin

🎾
Private Coaching

One-on-one sessions in serve mechanics, movement training, and mental performance. For competitive juniors, adults, and players ready to transform their game under the guidance of a Williams-level coach.

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⚡
Specialty Workshops

Focused clinics in the areas Lance is most known for: serve mastery, mental toughness training, and footwork and movement systems. Small group format. Intensive. Results-driven.

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🎤
Speaking and Corporate

Keynote presentations, corporate resilience retreats, leadership seminars, and team culture consulting. Mental toughness training built on the Williams family blueprint and three personal comebacks.

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☀️
Camps and Clinics

Junior and adult programs combining elite coaching with competitive track training and mental performance systems. Summer camps launching soon. Venue partnerships welcome.

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COURT TECH LLC
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Ready to Begin?

Whether you are a competitive player, a parent, a corporate team, or an event seeking a keynote, let us start a conversation.

Schedule a Free Consultation
lance@crossovertennis.com
(510) 867-6817
Bay Area, California. Available Worldwide.
TOURING PROFESSIONALS AND NATIONALLY RANKED COMPETITORS
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